We Create Concepts Worth Sharing

Small shop attention to detail with big results and a commitment to keeping our clients happy for over 20 years.

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Advertising

What is it? It is the beginning of the sales or purchase process. It is the seed that is planted in the mind of a consumer--the communication a brand has with its constituents. Advertising has humble

Interactive

To interact is to engage and all great communication engages. There are bold new methods being created every day and the key is to not just find them, but rather to also be a part of their creation.

Branding

The most overused and little understood word in our marketing vernacular, branding means so many different things to different people. But branding’s true meaning lies in the owner of the brand.

Media

Of all the changes we have encountered, this by far has had the most profound effect on our industry. Media is the delivery system for all we do, from a simple product and price to the complexities

Advertising

What is it? It is the beginning of the sales or purchase process. It is the seed that is planted in the mind of a consumer--the communication a brand has with its constituents. Advertising has humble beginnings that have blossomed into a core societal norm. When Super Bowl Sunday rolls around and people make as big a deal about the ads as the game, you know you’ve accomplished something.

Many have said advertising is dead. Not so. Advertising as we once knew it is dead. But long live the new guard--the new concepts and ideas that influence the mind, both left and right side. People have changed and advertising has had to change with them. Because in the end advertising is not about products, it’s about people and society’s changes have materially affected the way advertising works and engages with consumers.

It’s the new ad world and we welcome it and play a part in crafting its new existence.

Interactive

To interact is to engage and all great communication engages. There are bold new methods being created every day and the key is to not just find them, but rather to also be a part of their creation. That’s what interactive provides—a template for innovation and experimentation that is second to none.

We move at greater speeds than ever, taking little time to scan our world on a macro scale. The interactive space allows for us to target messages on a micro scale, where the attention is greater and the engagement is at its maximum.

We want the brands we represent to interact with consumers and make a statement about who they are and what they do.

Branding

The most overused and little understood word in our marketing vernacular, branding means so many different things to different people. But branding’s true meaning lies in the owner of the brand.

A brand can mean a personality, a heritage, a statement of quality or all of these. The key is finding a brand’s true purpose and giving that purpose a voice so that others may hear it.

A brand can be built or a brand can be maintained. There is no shame in managing either. We do not shy away from managing an existing brand with existence equity. It is foolish to try and reinvent something that has the investment of time and the success of historical reference.

Media

Of all the changes we have encountered, this by far has had the most profound effect on our industry. Media is the delivery system for all we do, from a simple product and price to the complexities of explaining the most detailed benefits a brand possesses. But media has evolved to a point where we have elements with fantastic inefficiencies in the form of once tried and true media and secret gems waiting to be discovered whose very existence will be doubted by anyone with a calculator.

But for all the changes, the world looks for a massive overhaul of these very media delivery systems that have been our staples. Yet, this change does not come with the advancing speed that threatens. Why? Because we are still creatures of habit and old habits die hard.

The secret lies in finding the balance between the new and the old, striking that media balance is not only where commercial success lies, but it will also be the script for how we ourselves and our children evolve into new media consumers.

News

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That's right. Star Wars has emojis. This is not a drill! In anticipation for the next #StarWars film, Star Wars: Episode VII - The Force Awakens, Twitter has teamed up with Disney and Lucasfilm to create some special Star Wars #emojis. #amazing
https://www.facebook.com/ABAAdvertising/photos/a.123444917740993.33166.115838868501598/804257166326428/?type=1

March and the first quarter of 2015 were Earth’s warmest on record! http://t.co/Oho7AThlMO

In case you've been living under a rock, the #AppleWatch is available TODAY! But just to cover its bases, the company has launched three new ads that showcase three different aspects of the wearable. @appleincglobal #innovation #apple #cool

RT @TeradataAppsUKI: 12 most interesting #digital #marketing stats from this week http://t.co/jmD8T50ut8 via @Econsultancy

RT @TechCrunch: The Future Of Marketing Automation http://t.co/wROHmZMPNE by @zooie

Recycling Social Media Content

Working in the advertising industry, I am very well aware of the interactive space and how it is changing the way we communicate all the time. Most important is probably the social media space that is delivering relevant information in real time. Because, after all, social media is all about what is happening NOW. Or […]

Need some Thursday inspiration? We do! Well this African spurred tortoise that was spotted on the streets of the #Tsukishima neighborhood in Tokyo, walking with it's owner and dressed in a frilly, pink pinafore doesn't.
https://www.facebook.com/ABAAdvertising/photos/a.123444917740993.33166.115838868501598/804256599659818/?type=1

What an innovative guy! http://t.co/PfFjRDkJA4 Liquid engineering builds houses with water, via @CNN

Video-sharing site @YouTube has come a long way since co-founder Jawed Karim uploaded the site's first video exactly 10 years ago. 👍😃🎂

GoPro CEO Nicholas Woodman received 4.5 million restricted stock units worth $284.5 million as of the end of 2014, earning him the title of highest paid CEO in the U.S., according to the new Bloomberg Pay Index. How can we get that job? #wishes #WednesdayInspiration
https://www.facebook.com/ABAAdvertising/photos/a.123444917740993.33166.115838868501598/804255256326619/?type=1

#MarZuckerberg only works 50 to 60 hours a week?!? http://t.co/XkdXxDHRu1 Us too!!! righttttt #socialmedia #Facebook

RT @kapost: 5 Things to Consider Before Investing in Marketing Technology --> http://t.co/EgYbnQX67I #martech http://t.co/Mwq5Iss8zW

For the 45th annual #EarthDay President @barackobama will elevate global warming to the top of the list of environmental threats currently facing Americans, in a speech at the #EvergladesNationalPark. 🌱🌏💚🌳 go green #wherewelive #noplacelikehome

Sleep. Important for #newborns -- and one of the most precious things for new parents too. #baby http://t.co/YTogkKCs2y

Work

Brickell Brochure_LR

Client: Brickell Motors

Project: “Up Close” Dealership Brochure

Phoenix-Presentation-Tool-693x626

Client: Phoenix American

Project: Website Presentation Tool

MOD-Website-693x626

Client: Matters of Divorce

Project: Website Redesign

Phoenix-Website-693x626

Client: Phoenix American

Project: Website Redesign

Celebrity Website

Client: Celebrity School of Beauty

Project: Website Redesign

Product Brochures

Client: Phoenix American

Project: Product Brochures

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About

AB&A’s president, Tony Baradat is revolutionizing the way businesses interact with their clients through the agency’s cutting-edge social media hub. The ability to respond instantly and monitor hundreds of outlets simultaneously is allowing for new and more effective social media campaigns, reaching more clients and building stronger connections.

hold the ego, extra marketing please.

While many agencies pursue awards, at AB&A our marketing philosophy is driven by our clients’ needs. And it involves becoming their partners, consultants, customers and employees. It’s the only way we feel we can do the job properly. When it comes to our creative philosophy, we strive to produce ads that are successful in terms of increased sales or top of mind awareness of our clients’ products and services. After all, what do clients really want from an agency? Advertising that sells. Now there’s an award worth pursuing.

1941

cups of coffee

13011

projects completed

21

years in the business

375

happy clients