An attention to detail that brings big results

A top Miami advertising and marketing agency who has been keeping clients happy for 24 years

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Advertising

What is it? It is the beginning of the sales or purchase process. It is the seed that is planted in the mind of a consumer--the communication a brand (or advertising agency) has with its constituents.

Interactive

To interact is to engage and all great communication engages. There are bold new methods (SEO, PPC, Social Media) being created at a lightning pace. The key for any Miami advertising agency is to not just find them, but rather to also be a part of their creation.

Branding

The most overused and little understood word in our marketing agency vernacular, branding means so many different things to different people. But branding’s true meaning lies in the owner of the brand.

Media

Of all the changes we have encountered, this by far has had the most profound effect on our industry. Media is the delivery system for all we do, from a simple product and price to the complexities

Advertising

What is it? It is the beginning of the sales or purchase process. It is the seed that is planted in the mind of a consumer--the communication a brand has with its constituents. The advertising agency has humble beginnings that have blossomed into a core societal norm. When Super Bowl Sunday rolls around and people make as big a deal about the ads as the game, you know you’ve accomplished something.

Many have said the advertising agency is dead. Not so. Advertising in Miami as we once knew it is dead. But long live the new guard--the new concepts and ideas that influence the mind, both left and right side. People have changed and advertising has had to change with them. Because in the end digital and advertising are not about products, they're about people and society’s changes have materially affected the way advertising works and engages with consumers.

It’s the new ad world and we welcome it and play a part in crafting its new existence.

Interactive

To interact is to engage and all great communication engages. There are bold new methods (SEO, PPC, Social Media) being created at a lightning pace. The key for any Miami advertising agency is to not just find them, but rather to also be a part of their creation. That’s what interactive provides—a template for innovation and experimentation that is second to none.

We move at greater speeds than ever, taking little time to scan our world on a macro scale. The interactive space allows for us to target messages on a micro scale, where the attention is greater and the engagement is at its maximum.

We want the brands we represent to interact with consumers and make a statement about who they are and what they do. We're proud to call ourselves among the best in Miami SEO, PPC, Social Media and Digital Marketing.

Branding

The most overused and little understood word in our marketing agency vernacular, branding means so many different things to different people. But branding’s true meaning lies in the owner of the brand.

A brand can mean a personality, a heritage, a statement of quality or all of these. The key is finding a brand’s true purpose and giving that purpose a voice so that others may hear it.

A brand can be built or a brand can be maintained. There is no shame in managing either. We do not shy away from managing an existing brand with existence equity. It is foolish to try and reinvent something that has the investment of time and the success of historical reference.

Media

Of all the changes we have encountered, this by far has had the most profound effect on our industry and the advertising agency in general. Media is the delivery system for all we do, from a simple product and price to the complexities of explaining the most detailed benefits a brand possesses. But media has evolved to a point where we have elements with fantastic inefficiencies in the form of once tried and true media and secret gems waiting to be discovered whose very existence will be doubted by anyone with a calculator.

But for all the changes, the world looks for a massive overhaul of these very media delivery systems that have been our staples. Yet, this change does not come with the advancing speed that threatens. Why? Because we are still creatures of habit and old habits die hard.

The secret lies in finding the balance between the new and the old, striking that media balance is not only where commercial success lies, but it will also be the script for how we ourselves and our children evolve into new media consumers.

News

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The Art of Animation

When people think animation, what usually comes to mind is Pixar, DreamWorks, Disney Animation, etc. Many of us don’t realize how animation has slowly taken over the social media world. Whether it’s a simple logo animation to a lower third appearing on screen, someone somewhere very patiently moved little key frames, frame by frame, to […]

The After Effects Wizard Joins the AB&A Team

I have to admit, before I applied for an internship at AB&A, I did what any rational and intelligent person would do: stalked the company on social media. I had to know what I was getting myself into and, according to their Instagram account, I was about to work with some Game of Thrones loving, […]

Succeeding with Non-Profit Accounts

It’s safe to say we live in a money-driven society and mostly all businesses expect to receive compensation for their services. This applies to advertising agencies as well, but behind agencies are people with hearts and professionals who strive to give back to the community. Advertising agencies are great in making differences throughout the community […]

World of Happiness Summit!

Patrick Soto, Digital Media Director, and I, Jennifer Montes, Digital Media Specialist, had a great opportunity to attend the World of Happiness Summit in Miami this past March. The #WOHAS summit is internationally known and respected for their efforts to encourage individuals to feel, understand and act. Patrick, being one of the board members for […]

Google Externship

It’s not every day that you’re sitting at work and the phone rings, you hear your coworker put them on hold and say “Hey guys, Google is on the phone and wants to talk to someone about visiting us!” Fast forward a few days and our entire digital team is preparing for Google’s employees to […]

Tony’s Jamaica Trip

As a marketer, you always want to spot trends and find the unusual angle. But as a traveler, usually you try and look up reviews and go where the going is good. Or at least where it has been good for others! But that’s why my recent trip to Jamaica was so unusual. We didn’t go where […]

Good Morning India!

No seriously, good morning to all of our followers from India. Have you ever landed on a social media page and thought, “How did they get all of those followers?” Then, once you investigate their page and possibly check out their insights, you find out that the majority of their followers are from the other […]

Good Design is About Strategy.

To say we live in disruptive times is an understatement. It seems no industry is immune. Take traditional television for instance, we now have scores of content options that are not even listed by your cable provider. As a matter of fact, we are no longer required to have a provider, and can now view […]

Do You Suffer From ETI? Probably.

…Are you into ETI? Used to mean Extra Terrestrial Intelligence, now it represents a void of any earthly intelligence. ETI makes people just stand in line and wait for the next cool “thing” to come around. Problem is, they forget to cancel their subscription to their previous cool thing. So now this  new cool thing […]

The Importance of Being an Intern

As far as the east is from the west, so far is one’s classroom knowledge of the industry (advertising, marketing, finance, you name it) from the reality of the industry. How do I know this, you ask? Well, as an advertising major at the University of Florida and self-proclaimed “internship-addict” (AB&A Advertising is my seventh), […]

Pokémon GO Leads to Internet Chaos and Too Much Damn Walking!

It’s nuts! Forget the Kardashians, Pokémon is officially going to break the Internet! Ever since Pokémon GO launched about a week ago it is been gobbling up bandwidth.  Not just on cellphones across America by Poke-Zombies, wandering aimlessly around neighborhoods staring at their screens, but on the Internet everywhere. Like many, I often wake up […]

The Making of a Successful Facebook Live Event

A unique opportunity came up recently for the AB&A team to utilize one of Facebook’s newer features, Facebook Live video streaming. If you haven’t tried this option yet on your feed, it’s as simple (and complicated) as pressing a button and engaging with your followers on the go. Here is how we put together a […]

Work

Client: Brickell Motors

Project: “Up Close” Dealership Brochure

Brickell billboard

Client: Brickell Motors

Project: Billboard

Brickell Motors Print Ad Our Future

Client: Brickell Motors

Project: "Our future" Print Ad

Client: Phoenix American

Project: Website Presentation Tool

Client: Matters of Divorce

Project: Website Redesign

Client: Phoenix American

Project: Website Redesign

Client: Celebrity School of Beauty

Project: Website Redesign

Client: Phoenix American

Project: Product Brochures

Client: Miami Children's Hospital

Project: Global Health Brochure

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About

AB&A’s president, Tony Baradat is revolutionizing the way businesses interact with their clients through this Miami digital advertising agency’s cutting-edge social media hub. The ability to respond instantly and monitor hundreds of outlets simultaneously is allowing for new and more effective social media campaigns, reaching more clients and building stronger connections.

hold the ego, extra marketing please.

While many agencies pursue awards, at AB&A our marketing philosophy is driven by our clients’ needs. And it involves becoming their partners, consultants, customers and employees. It’s the only way we feel we can do the job properly. When it comes to our creative philosophy, we strive to produce the top ads that are successful in terms of increased sales or top of mind awareness of our clients’ products and services. After all, what do clients really want from an agency? Advertising that sells. Now there’s an award worth pursuing.

28289

cups of coffee

15957

projects completed

23

years in the business

424

happy clients