We Create Concepts Worth Sharing

Small shop attention to detail with big results and a commitment to keeping our clients happy for 21 years.

Scroll

Advertising

What is it? It is the beginning of the sales or purchase process. It is the seed that is planted in the mind of a consumer--the communication a brand has with its constituents. Advertising has humble

Interactive

To interact is to engage and all great communication engages. There are bold new methods being created every day and the key is to not just find them, but rather to also be a part of their creation.

Branding

The most overused and little understood word in our marketing vernacular, branding means so many different things to different people. But branding’s true meaning lies in the owner of the brand.

Media

Of all the changes we have encountered, this by far has had the most profound effect on our industry. Media is the delivery system for all we do, from a simple product and price to the complexities

Advertising

What is it? It is the beginning of the sales or purchase process. It is the seed that is planted in the mind of a consumer--the communication a brand has with its constituents. Advertising has humble beginnings that have blossomed into a core societal norm. When Super Bowl Sunday rolls around and people make as big a deal about the ads as the game, you know you’ve accomplished something.

Many have said advertising is dead. Not so. Advertising as we once knew it is dead. But long live the new guard--the new concepts and ideas that influence the mind, both left and right side. People have changed and advertising has had to change with them. Because in the end advertising is not about products, it’s about people and society’s changes have materially affected the way advertising works and engages with consumers.

It’s the new ad world and we welcome it and play a part in crafting its new existence.

Interactive

To interact is to engage and all great communication engages. There are bold new methods being created every day and the key is to not just find them, but rather to also be a part of their creation. That’s what interactive provides—a template for innovation and experimentation that is second to none.

We move at greater speeds than ever, taking little time to scan our world on a macro scale. The interactive space allows for us to target messages on a micro scale, where the attention is greater and the engagement is at its maximum.

We want the brands we represent to interact with consumers and make a statement about who they are and what they do.

Branding

The most overused and little understood word in our marketing vernacular, branding means so many different things to different people. But branding’s true meaning lies in the owner of the brand.

A brand can mean a personality, a heritage, a statement of quality or all of these. The key is finding a brand’s true purpose and giving that purpose a voice so that others may hear it.

A brand can be built or a brand can be maintained. There is no shame in managing either. We do not shy away from managing an existing brand with existence equity. It is foolish to try and reinvent something that has the investment of time and the success of historical reference.

Media

Of all the changes we have encountered, this by far has had the most profound effect on our industry. Media is the delivery system for all we do, from a simple product and price to the complexities of explaining the most detailed benefits a brand possesses. But media has evolved to a point where we have elements with fantastic inefficiencies in the form of once tried and true media and secret gems waiting to be discovered whose very existence will be doubted by anyone with a calculator.

But for all the changes, the world looks for a massive overhaul of these very media delivery systems that have been our staples. Yet, this change does not come with the advancing speed that threatens. Why? Because we are still creatures of habit and old habits die hard.

The secret lies in finding the balance between the new and the old, striking that media balance is not only where commercial success lies, but it will also be the script for how we ourselves and our children evolve into new media consumers.

News

Next

RT @eonline: Mark Zuckerberg and wife Priscilla are having a baby! See their heartfelt pregnancy announcement 👶: http://t.co/7BmcYyZAFD

There are millions of dogs in New York, but this might be the most cultured. Follow @picklebeholding to keep up with this pup and great artwork! #dogblog #art #dogs #nyc

What’s the first thing you do when you #wakeup? Do you brush your teeth first? Well, according to this article, most people browse their social media #apps when they first wake up: http://bit.ly/1U7kz8F
Consumers Greet The Day With Social Media Apps

All the interns are packing their bags to head #backtoschool. We know that there are big things on the horizon. http://t.co/YfJAEy5FHB

Thank You for an Awesome Summer! #superinterns #agencylife

@kellykellz94
@vickymadrazo
@alexsmi77

RT @MediaPost: Standards for Marketing Platforms Grow: One of the largest Internet of Things (IoT) solution... http://t.co/zRDromJAjn

RT @socialmedia2day: #SocialMediaMarketing is all about reciprocity. You write to me, I write to you. http://t.co/mdH3dnYGtQ

Lacking a bit of #creativity? A new #app is currently in production to increase imagination and creativity. http://t.co/JiOsdfB5Xg

By simply replying ‘1’ you can wish someone a Happy Birthday on Facebook. Have #birthday wishes lost their meaning?
'Happy Birthday!' is dead, and it's all Facebook's fault

Can't wait for the team to get here and start #crushing it. #socialmedia #SEO #ppc http://t.co/WNQyXU2B0N

After months of waiting, #GooglePanda 4.2 has been spotted! Will your rankings suffer...or improve? Learn more here! http://t.co/LsvIrquoK9

It's heeeereee! Google Panda has officially been spotted! After months of waiting, the Google Panda 4.2 refresh has been launched. But before you freak out, there's a few important factors to keep in mind! Here's everything you need to know about the latest Google update.
SEO Update Spotted: Google Panda 4.2 Seen In The Wild - AB&A Advertising

Any future plans of expanding to Miami @BlackGirlsCode? We would love to work with you in the future!

RT @BlackGirlsCode: @ABA_Advertising Thanks for sharing that update - it's now live here: http://t.co/FmvrOeTajO

Twitter's Project Lightning could be called 'Moments'. #projectlightning #digitalnews http://t.co/LgDOf3cguc

Work

Brickell Brochure_LR

Client: Brickell Motors

Project: “Up Close” Dealership Brochure

Phoenix-Presentation-Tool-693x626

Client: Phoenix American

Project: Website Presentation Tool

MOD-Website-693x626

Client: Matters of Divorce

Project: Website Redesign

Phoenix-Website-693x626

Client: Phoenix American

Project: Website Redesign

Celebrity Website

Client: Celebrity School of Beauty

Project: Website Redesign

Product Brochures

Client: Phoenix American

Project: Product Brochures

Global Health Brochure

Client: Miami Children's Hospital

Project: Global Health Brochure

Prev Next

About

AB&A’s president, Tony Baradat is revolutionizing the way businesses interact with their clients through the agency’s cutting-edge social media hub. The ability to respond instantly and monitor hundreds of outlets simultaneously is allowing for new and more effective social media campaigns, reaching more clients and building stronger connections.

hold the ego, extra marketing please.

While many agencies pursue awards, at AB&A our marketing philosophy is driven by our clients’ needs. And it involves becoming their partners, consultants, customers and employees. It’s the only way we feel we can do the job properly. When it comes to our creative philosophy, we strive to produce ads that are successful in terms of increased sales or top of mind awareness of our clients’ products and services. After all, what do clients really want from an agency? Advertising that sells. Now there’s an award worth pursuing.

1941

cups of coffee

13011

projects completed

21

years in the business

375

happy clients