We Create Concepts Worth Sharing

Attention to detail with big results and a commitment to keeping our clients happy for 22 years.

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Advertising

What is it? It is the beginning of the sales or purchase process. It is the seed that is planted in the mind of a consumer--the communication a brand (or advertising agency) has with its constituents.

Interactive

To interact is to engage and all great communication engages. There are bold new methods (SEO, PPC, Social Media) being created at a lightning pace. The key for any advertising agency is to not just find them, but rather to also be a part of their creation.

Branding

The most overused and little understood word in our marketing vernacular, branding means so many different things to different people. But branding’s true meaning lies in the owner of the brand.

Media

Of all the changes we have encountered, this by far has had the most profound effect on our industry. Media is the delivery system for all we do, from a simple product and price to the complexities

Advertising

What is it? It is the beginning of the sales or purchase process. It is the seed that is planted in the mind of a consumer--the communication a brand has with its constituents. The advertising agency has humble beginnings that have blossomed into a core societal norm. When Super Bowl Sunday rolls around and people make as big a deal about the ads as the game, you know you’ve accomplished something.

Many have said the advertising agency is dead. Not so. Advertising as we once knew it is dead. But long live the new guard--the new concepts and ideas that influence the mind, both left and right side. People have changed and advertising has had to change with them. Because in the end advertising is not about products, it’s about people and society’s changes have materially affected the way advertising works and engages with consumers.

It’s the new ad world and we welcome it and play a part in crafting its new existence.

Interactive

To interact is to engage and all great communication engages. There are bold new methods (SEO, PPC, Social Media) being created at a lightning pace. The key for any advertising agency is to not just find them, but rather to also be a part of their creation. That’s what interactive provides—a template for innovation and experimentation that is second to none.

We move at greater speeds than ever, taking little time to scan our world on a macro scale. The interactive space allows for us to target messages on a micro scale, where the attention is greater and the engagement is at its maximum.

We want the brands we represent to interact with consumers and make a statement about who they are and what they do.

Branding

The most overused and little understood word in our marketing vernacular, branding means so many different things to different people. But branding’s true meaning lies in the owner of the brand.

A brand can mean a personality, a heritage, a statement of quality or all of these. The key is finding a brand’s true purpose and giving that purpose a voice so that others may hear it.

A brand can be built or a brand can be maintained. There is no shame in managing either. We do not shy away from managing an existing brand with existence equity. It is foolish to try and reinvent something that has the investment of time and the success of historical reference.

Media

Of all the changes we have encountered, this by far has had the most profound effect on our industry and the advertising agency in general. Media is the delivery system for all we do, from a simple product and price to the complexities of explaining the most detailed benefits a brand possesses. But media has evolved to a point where we have elements with fantastic inefficiencies in the form of once tried and true media and secret gems waiting to be discovered whose very existence will be doubted by anyone with a calculator.

But for all the changes, the world looks for a massive overhaul of these very media delivery systems that have been our staples. Yet, this change does not come with the advancing speed that threatens. Why? Because we are still creatures of habit and old habits die hard.

The secret lies in finding the balance between the new and the old, striking that media balance is not only where commercial success lies, but it will also be the script for how we ourselves and our children evolve into new media consumers.

News

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Definitely, don't forget the #DunkinCreamers! 😉 https://t.co/7fGPKrHcrI

@thesimpleparent As a #Miami native, it would be a disgrace not to go. Company field trip? I'm going to propose it. #DunkinCreamers

@TuesdayGirl @thesimpleparent @DunkinDonuts Don't forget a lid! We know from experience, sand isn't a fun addition. #Miami #DunkinCreamers

Now sounds like as good a time as any! #DunkinCreamers https://t.co/sCkrRjqlkj

@shadow62310 @thesimpleparent Now that's a great list. Never would have thought of watermelon or blueberry. #DunkinCreamers

@Sheeshaland @SpringCantwait 😍😍😍 Best idea yet. #DunkinCreamers

@MomOf_2Beauties @thedomesticexec Can't wait to read these after the chat! #DunkinCreamers

A3/Wow this one is tough. Our dream coffee flavor would have to be bold like #Miami, but also possibly spicy. #DunkinCreamers

@thesimpleparent @saveurlfe That tweet combined with the username makes this sentence much stronger. Save the coffee, save your life. 👌

@thesimpleparent @chs93dlj Hahah, coffee + creamer are matches made in heaven. #DunkinCreamers

@thesimpleparent Hmm, I'd say our office is pretty split on this one. Are you more of a flavor guy @ShawnMSmith? #DunkinCreamers

A2/Several people in the office would definitely pass out if they didn't have coffee + creamer at the start of the day. #DunkinCreamers

@Middlefairy Our media girl @RebeccaKSampson is pretty much half creamer half coffee. We don't necessarily disagree. 😉 #DunkinCreamers

Work

Brickell Brochure_LR

Client: Brickell Motors

Project: “Up Close” Dealership Brochure

MCH-Skybridge_LR-693x626

Client: Miami Children's Hospital

Project: Miami International Airport Sky Bridge Banner

NGHC-Website-693x626

Client: New Generation Hearing Center

Project: Website Redesign

ReImagine Brochure

Client: Miami Children's Hospital

Project: ReImagine Brochure

PhoenixAmerican Logo_LR

Client: Phoenix American

Project: Logo Development

MCh-Ad-2_LR-693x626

Client: Miami Children's Hospital

Project: Neurosurgery Print ad

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About

AB&A’s president, Tony Baradat is revolutionizing the way businesses interact with their clients through this Miami digital advertising agency’s cutting-edge social media hub. The ability to respond instantly and monitor hundreds of outlets simultaneously is allowing for new and more effective social media campaigns, reaching more clients and building stronger connections.

hold the ego, extra marketing please.

While many agencies pursue awards, at AB&A our marketing philosophy is driven by our clients’ needs. And it involves becoming their partners, consultants, customers and employees. It’s the only way we feel we can do the job properly. When it comes to our creative philosophy, we strive to produce ads that are successful in terms of increased sales or top of mind awareness of our clients’ products and services. After all, what do clients really want from an agency? Advertising that sells. Now there’s an award worth pursuing.

27144

cups of coffee

15846

projects completed

22

years in the business

418

happy clients