AB&A & Miami Children’s Health Foundation Come #2gether4thechildren

AB&A gives back.

As we say right on the front page of our site, our concepts are worth sharing. To prove that, in conjunction with Miami Children’s Health Foundation, we’re launching a social media initiative to deliver awareness and drive donations to assist in the advancements of pediatric healthcare. We could just ask you to contribute and, to some extent, many of you would. Instead, we’re asking you something even simpler: help us spread the word across social media about the good work that Nicklaus Children’s Hospital does.

Social media is the vehicle for this idea as it offers the opportunity for large-scale visibility and emphasizes the call to action: please give. Every donation to Miami Children’s Health Foundation provides support for the hospital, a world-class pediatric center here in South Florida. From 2008 through 2015, Nicklaus Children’s Hospital ranked among “America’s Best Children’s Hospitals” by U.S.News & World Report in various specialties. Contributions to our cause help the fight against pediatric illness. No child should have to leave South Florida for the best care in the country. We have pledged our support to that very cause.

How can you help today?

Go to the following page, change your Facebook profile photo and populate a message letting your friends, family and colleagues know you stand with MCHF and Nicklaus Children’s Hospital.

The Facebook filter features one of Romero Britto’s iconic, attention-grabbing hearts designed specifically for MCHF’s #2gether4thechildren campaign. This filter and messaging are a form of social currency and digital PR that goes out to your friends and family. Here’s a chance to show everyone in the greater Miami area (and even globally) what Miami Children’s Health Foundation can do to support the hospital and their innovative pediatric care.

Let’s build digital bonds; by tying together this filter campaign with an element of e-philanthropy, we have the potential to deliver massive exposure for our cause.

Let’s do something great. Nicklaus Children’s Hospital has been a staple of the South Florida community for over 65 years and the network of outpatient centers continues to grow. We’re hoping you’ll play a role as well.


Shawn M. Smith is the Digital Media Director at AB&A, a job he takes a great deal of pride in. He’s also a professional French bulldog and baby wrangler. He writes screenplays and entertains friends with parlor tricks and bad impressions.

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