Some generations like us, others don’t. We of course as millennials, love ourselves (hello, we’re the selfie generation). The older generations, such as the “baby boomers” aren’t very fond of us (even though they were the ones that raised us). Whether you like it or not, millennials are most likely your current consumers or future consumers. Bottom line: companies need to learn how to appeal to Generation Y.
First things first, what does the term “millennial” even mean?
The term gained popularity in the last few years to describe Generation Y, the children of the “baby boomers”. The young people classified under this term were born between the early 1980’s and early 2000’s. This generation knows technology like the back of their hand. They are the only generation that has grown up with new technology instead of having to adapt to it. Their tech savvy, constantly on a variety of social media platforms to document their every move, or constantly updating their social media profiles to project how’d they’d like to be seen by the world.
What appeals to millennials?
As I said before, millennials are extremely tech savvy. They know that they play a big role in the success or failure of a company. They’re not fans of big and in your face advertisements or advertisements that seem to be trying a little too hard. They have grown up being marketed to, they can see right through all your fake ads. They appreciate authenticity, innovation, and universal human experiences. If you can incorporate those three essential characteristics into an advertisement, you’re set.
Okay so let’s review:
- Don’t underestimate the power of Millenials.
- Don’t try too hard…seriously chill out.
- Don’t try to connect your product/brand/service with something that is completely irrelevant to it in hopes of appealing to us.
- Try to connect with them through a common human experience (trust me on this).
- Capture their attention in a creative and innovative way.
- Speak to their conscious by relating social issues to what your advertising (we care about those kinds of things).
[Image courtesy of Survey Crest]
Nicole Zelaya is a Social Media Intern at AB&A Advertising. When she’s not searching for social content you can find her nose buried in a book, at the beach, trying new acai bowls, or binge watching her favorite shows on Netflix.